Giving continuity to the initiatives undertaken by the Global Alliance for Public Relations and Communication Management, such as the call made by our president, Justin Green, to follow WHO recommendations and official information to fight against the COVID 19, the board members, representing 280.000 professionals and academics from 126 countries, have decided to cooperate once again to agree 12 messages that should guide communications about the pandemic.

The aim of this initiative is to remind governments, companies, organizations and individuals that the way we manage communication is key to shape the public sentiment, to help to overcome that global crisis and, at the same time, to be ready for a better future. According to the first of the 16 ethical principles that we deem universal and fundamental to the practice of public relations and communication management, “we work in the public interest”, that means that our responsibility goes beyond our own organizations.

These are the 12 points GA considers relevant to make a responsible communication about the coronavirus Covid-19 and its impact on the social coexistence, the economy and, in general, all human relationships.